Acne is a very much medicalized in western culture and advertisement has mad it’s a medical illness that needs medicine. Cultural influences like media and popular culture are what I believe reframed it into illness. In the media you seem people with “flawless” skin which instills the belief the viewer’s skins show be as immaculate as the person TV. Anytime there are countless number of commercials shown for acne treatments.. It’s not even seen as part of a teen’s life anymore but as an illness that needs to be taken of fast. I heard before with the acne treatments that are out there no one should have it anymore. Acne treatment companies make billions of dollars selling their products and millions are spent and advertisement. Also celebrities are a major part of getting people to buy acne treatments. “Jessica Simpson was paid six figures alone to appear in Pro Activ commercials to help convince the consumer. The company spends about $125 million a year buying time for its infomercials on channels like VH1 and MTV as well as Web sites like Facebook”. (Acne, the Billion Dollar Business Analyzed)
The advertisement I chose to analyze is commercial the acne treatment Skin ID who has the famous celebrity actress Hayden Panettiere as a spokesperson. The advertising strategy is having the Hayden talk to the audience on a personally level and she even reveals her skin id. They also have testimonies for the general population so you can it doesn’t just work for a celebrity but it can work for anybody. The cultural ideology is that anyone can have clear skin if they just buy this product. Also it also speaks on the cultural value of having clear skin. The social roles show that having acne is unacceptable and show be treated at any cost. The commercial presents medical information through charts and comparing it to the Proactiv. The Skin ID showed dermatologist talking about how good the product. They have people who use Skin ID: they talk about how it helped them and show their before and after pictures.
Acne, the Billion Dollar Business Analyzed. (n.d.).