In the U.S., we have a tendency of taking blame away from a person suffering from a condition by attributing it to biological causes. Although personal choices can play a role in health, such as eating junk food and becoming obese, we have medications available to fix just about any situation. Depression, a mental condition, is the state of feeling alone, hopeless, sad, as well as many other emotions, to the degree that normal life becomes nearly impossible to enjoy or even just get through. There are a wide range of symptoms and outcomes, and it may even lead to suicide. I think that it is important and useful that we label it as a real disease because blaming the individual (who may be feeling hopeless) could be very dangerous and only worsen their situation. By clearly marking it as a mental illness and offering a wide variety of medications and treatments, the person is able to focus on getting better which is a very important source of hope. We label many diseases this way because we view all individuals as equal, not just under the law but biologically. Even those born with debilitating conditions are given the same opportunities, and so the condition is never their fault but just a sort of challenge that can be conquered with help from the health community, often in the form of medications or intensive treatment from a professional.
To treat depression, usually tricyclic antidepressants are prescribed. This type of medicine helps to improve the production of two chemical messengers, known as neurotransmitters, in the brain, norepinephrine and serotonin. Simply put, it helps the patient to feel happy and optimistic. There are a few other options if that type of medicine is not useful. I have included a link to a website of an antidepressant, Viibryd. It is made of vilazodone and comes in four different dosage sizes. Like just about every other antidepressant ad, it contains a photo of a woman who looks upset, with her eyes cast down, all by herself. This helps the depressed individual to relate to the character so that they feel understood. Other marketing strategies include optimistic statements and kind, soft messages rather than direct or cold ones. It’s important to connect to the audience on a level that is not threatening or offensive or invasive and to swoop them up and make them feel cared for and having a better future. This communication style is similar between doctors and patients, too, ensuring that the person feels important. The relationship is almost matching that between a mother and small child (of our culture), full of support and unconditional love in the form of tender care.
Advertisement for Viibryd: https://www.viibryd.com/viibryd-depression-treatment.aspx?WT.srch=1&guid=361624140&MTD=2
Web M.D., Depression Health Center. Retrieved from: http://www.webmd.com/depression/symptoms-depressed-anxiety-12/antidepressants