I chose depression as a condition that has been over medicalized in our society because it is something that I can relate to having been diagnosed with depression/anxiety two years ago. For a long period of time I didn’t recognize the symptoms and I finally lost control and hit rock bottom. Just receiving a diagnosis made a huge difference for me and I understand how people suffering with depression would want something that is just going to fix the problem. Personally I am not one that thinks a pill is the answer to everything. I worked with a doctor to get to the under lying causes and we formed a course of “treatment” that would work long term instead of taking an anti-depressant. This is another reason that I feel depression is over medicalized. I feel that having so many advertisements for anti-depressant medications everywhere has increased the amount of people being prescribed. I’m sure that before anti-depressants, depression was treated successfully with other methods. A pill is not going to treat the underlying cause of a person’s depression. Now they have drugs that work with anti-depressants if people still aren’t getting full relief from their symptoms with one prescription.
In this commercial they personify depression as being a hole, a balloon, a ball and chain, etc. It is always following her around. The patient in the video is a woman, which makes sense because a majority of people suffering with depression are women. They introduce the doctor into the advertisement by having him “help” the woman out of the hole. He puts on a video for her that tells her how Abilify can help her as well as the possible side effects. After her meeting with her doctor, she is shown enjoying herself with her family, stating that her depression used to define her and after starting Abilify she “feels better”.