Birth control is used by many women as a common form of treatment to menstruation and it’s symptoms. Historically, talking about your period was always considered a taboo thing, even now when you have names like “aunt flow” to describe menstruation is still a sign of keeping the conversation “hush hush.” Over time, it seems due to the lack of conversation, the mixed and different symptoms women experience for their period is a topic of emotional understanding mixed in with confusion. Birth control has become much more accessible due to many women hearing about the symptoms, but not knowing what to do with them. As birth control can have many advantages as well as many disadvantages; each women experiences birth control completely differently.
Beyaz Birth Control ad:
Beyaz is selling a birth control for women specifically with PMDD, and the commercial takes place in a department store where various women are perusing through the shopping aisles. The ad definitely tries to sell a lifestyle, and gives the viewer an option to choose what we want in our lives. More specifically the decision to have a baby or to travel the world in all it’s splendor. The fact that Beyaz is supposed to target women with severe symptoms from menstruation, and that the ads visuals have nothing to do with it’s supposed intent of treatment is bizarre. Not to say that there is anything wrong with that, but the ad definitely takes more of a social stance of how you should live your life as a woman: to conceive or not to conceive? The medical information states that it can help prevent acne, PMDD, and also prevent a rare type of hormone that causes birth defects for babies. It seems that some of the medical information is contradicting in what it’s trying to sell. The idea of lessening symptoms from menstruation or the choice to not have a “healthy baby.” There was no doctor-patient interaction at all through out the ad.