Obesity becomes more and more of a problem in the U.S. everyday, some even saying the condition has reached an epidemic level. Culturally, we live in communities that often do not have access to healthy foods and living the busy lifestlye many Americans live today often resort to fast- food instead. This is where the problems begin; as our youth consumes foods that are often very poor for their health. The government and health professionals all over the country have been trying to inform Americans of the risks associatied with obesity, including things like heart disease and high blood pressure. Biomedically, there are a few options for those suffering from the condition. These options may include changes in diet, surgery, or possibly even medications, such as diet pills. An example of a surgery could include something like gastric “lap” banding.
Although diet pills can be a controversial subject, an example of one brand is “Hydroxycut.” The advertisement I found calls the pill “America’s #1 SELLING Weight- Loss Supplement,” and has a woman posing in a bikini, claiming she lost “42 lbs. With Hydroxycut!” I would consider this advertisement to be a “direct- to- consumer advertisement, where a skinny woman in a bikini is attesting to the product. This is so people will buy the product or switch from another product to theirs. In the U.S, being skinny is a positive attribute, so the image is used to draw people in. She is an atractive woman and when other American women see the picture they think that they should look her. There are two small boxes at the bottom of the advertisement that discuss medical facts, and a quote from a doctor recommending the product after “reviewing the studies of the clinically proven ingredients.” The medical information provided is a graph from the clinical study proving that Hydroxycut has “proven key ingredients” to provide powerful weightloss. The key ingredients of the product are then listed in very small font at the very bottom of the page. Overall, I believe many Americans would believe that Hydroxycut accelerates weightloss, but personally believe they have more of a placebo like effect.