American Culture puts extreme emphasis on health and wellbeing. In our society, medications seem to be the fastest, cheapest, and easiest way to stay healthy. People who are not perfectly healthy are often stigmatized against. For example, from the documentary “Pill Poppers,” people who had clinical depression often felt that there was nothing they could do to be accepted. However, after selective seratonin re-uptake inhibitors were developed, depression was suddenly treatable. These SSRI’s had many fewer side-effects than traditional anti-depressants, and suddenly, having depression became much more socially acceptable to have. Another reason for the widespread use of medications in our society is that illness reduces how productive a person can be. If you’re too sick, you cannot work, and if you can’t work, you can’t make money or be successful.
The commercial I chose to advertise was for a prescription sleep aid called Lunesta. In this commercial, a man is presented tossing and turning in bed, unable to fall asleep because he has too many worries on his mind, such as worry about missing an appointment, and inability to remember if he sent the car payment. A woman’s voice is played which presents all the pertinent medical information about the drug. This commercial definitely plays on the added benefits of Lunesta. For example, it is stated that the drug works quickly so it should be taken right before bed. Also, it is mentioned that Lunesta is the only sleep aid recommended for extended use. However, the woman’s voice also states that you should consult your physician if you intend to use the drug for a long period of time. I think the most prominent display of advertisement in the commercial is the final line, which states that if you’re ready to get a full night’s sleep, just climb in bed and leave the rest to Lunesta. This shows how inability to sleep is being medicalized. In reality however, there a plenty of ways to prepare yourself to fall asleep that do not require the use of medications.