It seems that in today’s culture, there is a “cure” for everything. If you have trouble focusing in school, instead of finding ways to help your focus like, finding a productive place to do work or even finding a study buddy, our culture pushes drugs like adderall or ritalin on us and says we have ADHD. If you have headaches, irritability or bad cramps during your period, just take a birth control pill. However, since many of these conditions rely on relaying your or your child’s symptoms to a doctor, it is hard to say whether the correct diagnosis is really being made. For example, I often have a hard time focusing on my homework, but I don’t turn straight to drugs. If I seclude myself in a productive place, which, for me, is a cafe or really any place outside my home I’m able to concentrate much better. And maybe, for some people that’s all they need. When I’m home, I have too many distractions, whether it’s TV, my dog, or my family. I do, however, believe that some people need something more to help them concentrate, but I think there are other ways to go about it that just medicating.
The following link shows a magazine add for adderall. It basically says that the child is doing better in school, family time lasts longer, and he is finally being asked to join friends. It also shows Ty Pennington as a ADHD patient using adderall saying it’s “the right tool for the right job”. This ad targets mothers whose kids have trouble concentrating in school and getting good grades. As most medication ads do, it says to ask your doctor if this medication is right for your child, basically asking them to buy their product. By using Ty Pennington on the ad, it can grab a mom’s attention and implies that, since this person is using it, this medication is safe and works. In the picture it shows a child and mother embracing and smiling while the son is holding a paper with a B+ on it. I feel that putting a picture like this on an ad will influence moms to get adderall for their child even more because it provides a way for them to connect their life to the ad.