The culture of biomedicine is the social and medical norms of the medical community and how they are changing over time. As in the second lecture, the biomedical culture changed from a medicalization; which is an overall trend of advertising and showing different cures for diseases that were more rampant during that time period. The medicalization turned into a trend of biomedicalization; which is a trend of more improving your body to be the best it can be instead of more of a survival sort of advertisement. This is important because it is easy to see the advertisements that these trends are outputting in your everyday life, whether it be on TV or in ads on the internet giving some sort of pill or treatment that can make you skinnier or grow more hair, etc.
Being healthy or sick is a dichotomy that everyone has to deal with every day of their lives. There is no clear definitive line on what makes you sick or healthy though, so the majority of the decision being more on the physical and mental state of being of the said person. My ideals on this dichotomy have come from my parents rules growing up; that being what would determine when I was sick or not, especially when it came to if I needed to go to school or not.
This dichotomy has been accepted into the western culture mainly because people are always trying to improve themselves and want to seem to be as healthy as possible. This healthiness/sickeness moving into the social scene of western culture. Meaning that if you are sick then you could take medicine to help you to feel healthy again, or at least to seem like you are healthy to everyone else around you. As can be shown in the advertisements around everyone showing how you can become skinnier or grow hair to look as healthy as possible.