The role of medications in American society has continued to increase dramatically starting with post World War Two era. The first medicalized form of drug or prescription I view is that of penicillin and other antibiotics. Since then the media has promoted such medicalization of many different conditions. By saying this I mean that something that may be a natural bodily symptom or process has begun to be looked down upon by society. Medicalization has gotten to the point where people have psychological issues because of things they feel uncomfortable with pertaining to their body. As I have stated earlier, the media is the culprit. Television, radio commercials, and magazines, all have advertisements that sell something to make someone appear better looking or instantly get rid of a problem. For example, the lecture on birth control talked about menstruation and the use of birth control to aid in the process of menstruation. Menstruation is one of the body’s most natural processes and now through the media, pharmaceutical companies sell medications such as birth control and make people of all genders believe it is an unnecessary evil that can be avoided. The influence that the advertisements have on our society is disheartening. Why are normal bodily functions now viewed as horrible diseases because of what some people think?
One medicalization of a body process is drugs that help people sleep. Yes in some cases there are people with complete sleep apnea where the lack of sleep continuously affect their day-to-day process. However, there are drugs that just help people sleep at ease. Usually people cannot sleep due to simple fixes such as consuming less caffeine, or too much stress. ZZZQuil is a drug that helps people stay asleep. Their slogan is, “Not for colds. Not for pain. Just for sleep.” The only medical information a consumer will find is what they receive from commercials or on the packaging once the drug is purchased. There are no patient-doctor interactions because you can buy it at a local drug store such as a CVS or even a Meijer. It is an over-the-counter medication.