With the comparison of medicalized and biomedicalized though both resulted from using medicine, but the purpose are different. With the development of drugs to treat disease and/or disorder, there are also supplement that are used to increase the quality of life. There have been an increase of people taking medication for different purpose, but people do question about ethics of taking medicine. Are medication for treating disease and/or disorder only by medicalized? Or can medicine be used to increase the quality of life by being biomedicalized? In public people understand that is important to treat a disease, but when are the stop to supplement? One example ADHD drugs to enhance the concentration of a normal person, giving an edge in an education compared to one who don’t. People think that is cheating in life.
People are heavily biomedicalized to combat a condition of being “old”. It seems that though aging is a natural process, more people are now seeing as a disease something unnatural. One example are that I am curiously driven to know more is people are trying to combat wrinkles due to age. Wrinkles are formed through loss of ability to hold moisture in the skin and loss of fats, a natural occurrence from age.
Having wrinkles are viewed as a negative condition by mostly by women but also men. It correlates to view as being unhealthy. Also the media greatly changed the view to be having an standard image health and beauty. With ads also result in greater conscious of themselves. With the population wanting a treatment to reduce wrinkles creates a multibillion dollar market. There are lots of ways of reducing anti-wrinkling products such as vitamins, therapy, creams, injection, surgery, etc.
In this advertisement about Botox with the familiarity with the birth control ads is that from what I see target the audience by familiarizing with the viewer such as the women in the screen, the motivation of the dialogue “to see what everyone have been talking about” to say a lot of people have taken it why not you. At the end a closing of her smiling and her partner standing by her side being happy. Though not needed advertisement gives a reason of familiarity that wrinkles are undesirable and there are a treatment that could result a satisfactory life. There are also doctor that are mentioned over and over again in most prescription drugs.
<a href=”https://www.youtube.com/watch?v=FBt4aGN1vR4″ target=”_blank”>https://www.youtube.com/watch?v=FBt4aGN1vR4</a>