The role of medications in western society is ever increasing. Looking at the article focusing on the expansion of medical categories, it states that a large number of new medical categories have emerged in the last 4 decades. Illnesses or disorders such as: attention deficit/hyperactivity disorder, anorexia and eating disorders, chronic fatigue, fibromyalgia, PMS, PTSD (Conrad 200). I think our culture is becoming more aware of health problems and disorders and is doing more self-diagnosis. “Patients have become more engaged in their own treatment and more demanding in what they want from physicians (Conrad 2000). Our culture is becoming less accepting of having a disorder or illness and thus we seek out any available treatment. Also our understanding of disorders is skewed. Looking at low testosterone in aging males, there have been a number of new drugs to help boost testosterone, take this YouTube clip about ageless male for example. https://www.youtube.com/watch?v=FNkOJVomwvA . Low testosterone is a normal occurrence with aging. Society has turned low testosterone into a medical condition. Now men seeking increased muscle mass, increased sexual performance, libido, and sexual drive are taking medication when this is a natural consequence with aging. The advertisement showed many clips of very fit men working out and couples laughing and smiling together. A majority of the commercial was filmed in a high tech gym/laboratory where doctors were examining men working out. There was an interview with a doctor explaining the benefits of taking the medication. The side effects were not discussed and there was no medical information or facts backing up any of the claims made in the advertisement. The feel of the commercial played into the cultural ideologies we have about men. The advertisement gives off the impression men with low testosterone are not in good shape and have no sexual desire, by taking the medication all of this will clear up though, what clever marketing strategies they used.
Ageless Male-Free Testosterone Booster, 2013 https://www.youtube.com/watch?v=FNkOJVomwvA
Peter Conrad and Deborah Potter. “From Hyperactive Children to ADHD Adults: Observations on the Expansion of Medical Categories.” Social Problems 47 (2000): 559-582, Accessed July 31, 2014.