Medications play a huge role in American society. We heavily rely on medications for the slightest discomfort or irritability that we may feel. Many of these discomforts are natural responses from our bodies such as menopause in women. According to our lecture this week, medicalization is a term that is used to describe the control over bodies and behaviors through medical interventions. Medicalization is often seen as an easy way to normalize our bodies if we are sick. Biomedicalization is a more recent trend that is the enhancement of bodies and behaviors through medical interventions. Biomedicalization is different from medicalization because biomedicalization is not something you need to rely on in order to survive. Biomedicalization is there to help ease the pain of natural body symptoms such as from menstruation, obesity, or menopause. It is used to enhance your life and make it easier for you to live your everyday life without worrying about those irritable symptoms. Since we do heavily rely on medications, it shows how our culture promotes being healthy as something with no discomfort. If you feel any discomfort at all, even if it is a natural process that your body might be going through, our society sees it as a problem and there is a pill available in the pharmaceutical market for you.
Menopause is a natural stage that a female body goes in which a woman’s menstrual period stops permanently. This usually occurs in a woman in her late forties to early fifties. Some of these symptoms include hot flashes, mood swings and loss of bone density. Many of the symptoms of menopause are irritable for women. In the commercial for menopause below, it shows women who are irritated by hot flashes during lunch, work meeting, and at night in bed. This commercial is showing how menopause can be detrimental to your social life and in order to relieve yourself from this, you should take the i-Cool pill. It also tags on the “clinically proven to safely reduce hot flashes” line at the end to assure women that it is safe.
Karim, Taz. “Week 5: Lecture 2.” ANP 204 Introduction to Medical Anthropology Summer 2014 Week 5 Lecture 2 Comments. http://anthropology.msu.edu/anp204-us14/schedule/week-5-lecture-2/ (accessed August 2, 2014).