Medicalization is defined as the control over the body and behavior through medical interventions and bio medicalization is the enhancement or improvement of the body and behaviors through medical interventions. This makes sense in terms of obesity because our actions lead to the outcome of becoming obese (eating).
Obesity is a common problem amongst a lot of people now. Obesity can lead to many health factors such as diabetes, high blood pressure, and heart problems. There isn’t necessarily a cure for obesity in terms of a vaccine but there are other medical ways to treat it such as liposuction and other forms of surgery. Surgery for obesity is more of a short cut for the problem. The healthier but slightly more difficult treatment for obesity is a healthy diet and an exercise regimen. I believe many obese individuals stray away from this form of treatment because there are so many weight loss medications. There are so many commercials for weight loss that shows women dancing and celebrating how much weight they have lost all because they took weight loss pills.
I hate to be redundant but I also chose to focus on the advertisement for Hydroxycut weight loss supplement. The commercial consists of before and after pictures of people who have supposedly taken the product and people celebrating how skinny they are and how much better they feel now that they lost that weight. There actors in the commercials refer to themselves as “beautiful” as in society now depicts that she is a beautiful person simply because she is skinny. Now medical side effects or risks is discussed on this commercial besides the fact that it makes you lose weight. There is even a clip of a doctor approving the supplement. There is no doctor and patient interaction because anyone can go out and buy Hydroxycut without a prescription.