Medication in the american society is idolized in the context of bio-medicalization and medicalization. Our culture sees medication consumption as an answer for every issue or problem. Even natural human functions such as menopause and menstruation are turned into symptoms of an illness. The medications are advertised in society and are shown as by taking a pill these symptoms can be covered up. This shows our culture as being reliant on biomedicine. Instead of looking at the cause we look for a treatment of a symptom. Our culture is seen as fast pace and wants the quickest solution to their problems. This weeks materials show the idolizing of medication through its commercials of birth control, erectile dysfunction, and menopause. All of which are natural occurrences in our lives.
As a cultural value, hair loss is seen as a sign of old age. This can be embarrassing for young men who they call “premature” hair loss as a symptom when in reality some people just grow less hair then others. It is interesting to refer to it as premature, when what is the proper age to loose hair? Our society sees loss of hair as an illness or as an elder person, which people do not want to look older than they are. They present this medical information in commercials and advertisements showing men, young and old, that they can regain their youth by using certain products to make their hair grow in certain areas or grow longer. This condition is mostly seen as over the counter products and rarely has a patient- doctor interaction accept for some hair plug commercials that do recommend speaking with your doctor or a professional. Other ways these products are advertised are in stores and on infomercials, trying to sell their products by using before and after examples of previous patients showing happiness with their new looks.