In American society medication plays the role of both controlling the body and enhancing it depending on which drug you are referring to. Though we focus on one rather than the other as time goes on, both of them can be seen when we talk about society today and their dependence on taking drugs. . Today, we deal with biomedicalization which focuses on “enhancing the body”. Taking a drug to get through the day is an example of this enhancement. For instance, people who suffer from ADHD can take Adderall or another drug to focus on everything that they need to take part of or accomplish. This shows that in western society it is okay to enhance the body as long as it gets us to accomplish what we need to be successful. I chose an ad for Strattera , which is a medication that treats adult ADHD. The cultural values and ideologies that are represented right away deals primarily with success. The woman shown is a business woman that struggles to go day to day due to her adult ADHD. The video even mentions that sales are down which makes the viewer believe it is due to this illness the woman suffers with. The presentation of the medical information started with a doctor role where the commercial asks questions and then says if you have these symptoms we can help. This opens the door for them to explain the medication and how useful it can be. This is primarily a doctor patient interaction that an individual can have if they visit a doctor’s office. This type of advertisement can be seen in most drug commercials because it is easy to reel people in when you explain symptoms that many feel on a daily basis. It sells people that they may be able to enhance their body so that they can gain the success that they want to achieve. An addition interesting marketing technique is the fact that they show unrelated clips of problems that was going on at that time such as war. I believe they showed this to make it seem as if this drug could even help with that chaos.