W5 activity: Adult ADHD

In American society medication plays the role of both controlling the body and enhancing it depending on which drug you are referring to. Though we focus on one rather than the other as time goes on, both of them can be seen when we talk about society today and their dependence on taking drugs. . Today, we deal with biomedicalization which focuses on “enhancing the body”. Taking a drug to get through the day is an example of this enhancement. For instance, people who suffer from ADHD can take Adderall or another drug to focus on everything that they need to take part of or accomplish.  This shows that in western society it is okay to enhance the body as long as it gets us to accomplish what we need to be successful. I chose an ad for Strattera , which is a medication that treats adult ADHD. The cultural values and ideologies that are represented right away deals primarily with success. The woman shown is a business woman that struggles to go day to day due to her adult ADHD. The video even mentions that sales are down which makes the viewer believe it is due to this illness the woman suffers with.  The presentation of the medical information started with a doctor role where the commercial asks questions and then says if you have these symptoms we can help. This opens the door for them to explain the medication and how useful it can be. This is primarily a doctor patient interaction that an individual can have if they visit a doctor’s office. This type of advertisement can be seen in most drug commercials because it is easy to reel people in when you explain symptoms that many feel on a daily basis. It sells people that they may be able to enhance their body so that they can gain the success that they want to achieve. An addition interesting marketing technique is the fact that they show unrelated clips of problems that was going on at that time such as war. I believe they showed this to make it seem as if this drug could even help with that chaos.

2 thoughts on “W5 activity: Adult ADHD

  1. Hi John! I completely agree with you when you say that we “enhance the body” just to get through the day, and this is especially true with taking Adderall for ADHD. This culture that we live in today is so dependent upon different medications that we feel as if we couldn’t live without them. As shown in your ad for adult ADHD, the medication “Strattera” will allow the patient to live a normal life and can function well with society, as long as they take the medication. ADHD has not been around for very many years. In the article “From Hyperactive Children to ADHD Adults” by Peter Conrad and Deborah Potter, it shows that historically, not many people suffered from this illness, and when studies were done, adults who suffered from ADHD were people who had these same issues as children, but never “took care” of the problem, or never “outgrew” their symptoms. However, I think that recently, because the medication helps people focus and concentrate better, it has become very popular in our culture. People that do not actually have any sort of attention deficit disorder take these drugs to help them with school and work. The number of people who are prescribed to these drugs have increased drastically and I can’t even imagine how much money the companies who produce these drugs, which I believe is a huge reason why we have yet to do much on this situation of our society abusing these medications, make.

    Peter Conrad and Deborah Potter. “From Hyperactive Children to ADHD Adults: Observations on the Expansion of Medical Categories.” Social Problems, Vol 47, No. 4 (2000): 559-582.

  2. Hi John,

    I like your post, and it is interesting to read about adult ADHD. I also like the way you presented about ADHD with a video you’ve attached. The advertisement is interesting because it shows the behavior of the adult who has ADD, and it advertises a medicine called Strattera as a solution of ADD. According to Peter Conrad and Deborah Potter on “From Hyperactive Children to ADHD Adults,” historically, in the late 1970s, children who were diagnosed with Hyperactivity were more likely to have ADHD in their adulthood. In addition, in 1987, ADD was renamed as ADHD because many scientists claim that ADD is more related to hyperactivity in a very young age. However, in fact, children who had no ADHD became adults, and those adults had ADHD, which contradicted with the result of children who has had ADHD having same symptoms when they became adults.
    Economically and politically, mass media put the money to advertise and broadcast about adult ADHD to warn people and spread the message for people’s health. In addition, from 1990s, pharmaceutical companies sell commonly used drugs such as methylphenidate in order to increase the profit to 800%. Because of this situation, ch.A.D.D. claims to reduce the productions of excessive medications to save itself from financial crisis. For cultural perspective, people in America depend a lot on medications for adult ADHD, so instead of putting the money to medications for treating ADHD, finding other effective ways to approach ADHD in an advanced way might be better. Overall, I learned a lot from your post, and it is interesting for me to look at the article about adult ADHD.

    Conrad, Peter, and Deborah Potter. “From Hyperactive Children to ADHD Adults: Observations on the Expansion of Medical Categories.” Social Problems Vol. 47, no. No. 4 (2000): 559-82. doi:April 17, 2010.

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