Medications in American society in terms of medicalization often refer to treatment of chronic or recurrent conditions such as obesity, arthritis, menstruation, etc. These are typically things we are able to get over-the-counter medications for. With the abundance of medications to treat common medicalized conditions today, it is clear that we have come so far as a society to the point where we don’t have to live with even the most minor of discomforts. For example, a person with painful menstruations, such as dysmenorrhea or back pain, can take an over-the-counter medication, such as Midol to relieve their symptoms.
The appeal in this advertisement portrayed via many different facets. The cultural values displayed here are the fact that the woman is white, like the majority of American women, and that the ad is in English. The fact that this ad is featuring a woman holding her stomach in response to pain and does not delve into the medical reason for her pain to a very big extent shows that the U.S., like most other countries, tends to use censorship when referring to women’s bodies when regarding menstruation. This ad does not relate to doctor-patient interactions specifically because it was made for an over-the-counter medication.