Medicalization shows us that normal human conditions can be considered medical problems and thus leads to more research and treatments being executed in hopes of finding a solution. Medication serves as a big role in American society considering many people rely on pharmaceuticals to treat certain problems. In ‘Pill Poppers,’ we are shown how big the connection is between pharmaceutical companies and the consumer. Drugs are made and advertised to appeal to certain demographics and encourages people to seek help from doctors to obtain the treatment. For example, men who are having sexual troubles (which is a normal issue) will feel it necessary to use Viagra. While medicalization has helped greatly, I feel like it has also caused a major problem. Many cultures and societies have come to accept the use of pills in treating problems. However, I think we are too quick to assume we need medication for a small issue that we refuse to explore more reasonable, alternative avenues.
With that being said, I have found that sleep disorders/insomnia have become heavily medicalized in today’s society. I always see a countless amount of advertisements on tv and the internet for pills to treat insomnia. Some people today fail to understand how serious sleep disorders can actually be. Unfortunately, ‘insomnia’ is a term used to loosely nowadays. Those who have trouble sleeping automatically assume they are insomniacs and require medication to treat it without exploring other methods of treatment such as monitoring caffeine intake, possible anxiety, and watching they eat.
I posted a commercial for Lunesta, a common sleeping pill used to help those with insomnia. The commercial instantly gives us medical information about the symptoms such as restless thoughts and waking up in the middle of the night. It also informs us of problems that can occur while taking the medication. The commercial also establishes the need for a doctor-patient interaction by stating ‘Ask your doctor if Lunesta is right for you.’