W5 Activity: Erectile Dysfunction

W5 Activity: Erectile Dysfunction

I feel that medications in American society have a strong role in how people live today, the phrase “there’s a pill for that” used to be a joke, but now it seems that there is a pill for everything. The biggest issue now is when there isn’t a pill or cream for that problem no matter what it is.  The condition that I feel is heavily medicalized is the different medications for Erectile Dysfunction instead of saying well that’s it or not this time we have developed several ways to get or keep things awake. The unfortunate problem is the side effects from these happy drugs that the users do not or will not understand that include warmth or redness in the face, neck, or chest; stuffy nose; headaches, stomach pain, nausea, diarrhea, and an inability to differentiate between the colors green and blue. Loss of hearing, ringing in the ears and dizziness are other potential side effects. This is the list from Viagra the Cialis list is about five pages long and if it can go wrong it will. In advertising its shows an older man with his wife or girlfriend and the female is ready to have intercourse and with the help of the pill the experience will be an amazing one. They use the fact that there is no time like the present, but never tells you the actual time it takes to take effect and then the warnings and side effects they share is spoken so fast that unless you play it in slow time you will never understand it. The need for the pill seems to be a heavenly experience and with it you will be free like the gods and you will never look back. Unfortunately the untold story about what happens once you start you can’t stop. Your body becomes dependent to the drug for life.


4 thoughts on “W5 Activity: Erectile Dysfunction

  1. Hi Paul, I agree with you that erectile dysfunction has become medicalized in the United States. The commercials for Viagra and Cialis are on TV several times throughout the day, especially during sporting events. E.D. had previously been more associated with an aging body. Now, there is a ‘magic pill’ that can fix anything, including people’s sex lives. Culturally, I think with the new focus on medicalizing everything and turning everything into an illness, Cialis and Viagra lead the parade of drugs which we are being told we absolutely need. I think Cialis, the medication you based your post on, has become so popular in culture because there is a need to be great at everything, and it can be embarrassing and humiliating to not be able to get or maintain an erection; Cialis and Viagra “guarantee” performance. Politically, it became an issue in campaigns where Viagra was available to men through health insurance plans while birth control options were being denied. Economically, the drug company wants to make money, which in turn frames this into an illness so more people will use and buy the drug, making it more profitable. Historically, there was nothing out there to ‘fix’ the problem, and when Viagra and Cialis went on the market they created a whole new industry. These extended the sex lives of males.

  2. Hey Paul!
    I agree with your point 100% on how we as a culture rely so much on pills or any other substance to remedy our conditions or illnesses. I think it is crazy how far people go to be able to function 100%, no matter what the side effects are. In this case being erectile dysfunction, all though Cialis does enhance male’s sexual performance, is it really worth all of the side effects? In our culture, everyone is always striving to be the best at whatever it is, in this case to be better in the sheets. As well as Becca, I’m also going to comment on the political aspect, which caused controversy because it was being accepted on insurance plans when Birth Control and other medical or enhancement supplements. Obviously Cialis and Viagra are powerhouses in the male enhancement pill market. I found it interesting in the article that I found how it explained if Cialis is actually a good medical breakthrough or just a marketing ploy. The ads that I have seen on TV have probably influenced a lot of males to purchase this product or maybe even think that they have ED, even though it may just be a decrease in performance due to old age. Essentially with all of these implications, ED has been re framed as an “illness” and this is the pill to take to remedy this “illness,” and may result in the necessity to seek biomedical intervention. These pills haven’t been around for a long period of time, which has caused an outbreak in other companies formulating similar formulas. Overall, this industry will be around for a long time because of their different marketing ploys and ensuring that men “fully function in sexual performance,” even though the side effects might be severe.

    Bowron, Craig. “Daily Cialis: treatment breakthrough — or marketing ploy?.” MINNPOST. http://www.minnpost.com/health/2008/09/daily-cialis-treatment-breakthrough-or-marketing-ploy.

  3. Hi Paul,

    I really like your use of the Cialis commercial to exemplify the medicalization of erectile dysfunction. What seems like a natural occurrence that comes with old age has now been associated with illness because of the deep historical and cultural influences dealing with sex. As erectile dysfunction would come with old age, sexual stimulation deteriorates along as well. Sexuality has always been a part of cultural agendas, from suppressing it all the way to outwardly expressing it and this stems from how men and women would reproduce through sex. With a long withstanding western culture that deals with sexuality, pressure to still be sexually active has created erectile dysfunction as an illness that needs to be helped with through medicalization. The commercial is subtle but in it shows the push toward sexual activity. In it you can see an older couple enjoying each other’s company romantically and with it unconsciously associates itself with sexual activity through the narration of the commercial. Men who watch this commercial may feel enticed to invest in Cialis so they can retain a healthy looking relationship like what is advertised. This commercial is not the only example of underlying messages, as much of Western media has heavily relied on sexuality as a means to pitch their product, even when the product itself doesn’t deal with sexual activity. This in all serves as a way that sex related conditions such as post-menopause has changed it’s perceptions from natural occurring phenomenons to illnesses.

  4. Hello Paul,
    I found your article to be interesting and I found the points that you made very true to my own beliefs. Today’s society has become one that relies on drugs way too much. We think that we now have an instant fix in pill form and this is leading to health problems. When commercials like Viagra originally aired it shocked many according to the website I examined. Today, commercials like this seem completely normally because they have become so abundant. They are also slightly ridiculous in nature. They have been sexualized because sex is a large part of our society. For instance, the woman in the video for Cialis stares at the man’s genital area, when they are in the canoe, for a good five seconds. This sexualized society has made getting an erection at any time very important so the inability to do this has become an issue. The drug manufacturers have pushed to make this an illness so that they can make money. They use these videos to rope people in and make them feel as if they will not be complete without this enhancement. In conclusion, Cialis has made it seem as if not having the ability to get an erection at any point a true disadvantage so they show romantic scenes to reiterate how important being able to get an erection in a flash is.

    Cialis Dares to Be Different. (2004, April 12). Retrieved June 20, 2015, from http://www.thestreet.com/story/10153065/1/cialis-dares-to-be-different.html

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