I think there are both positive and negative aspects to both ways of approaching charity work and awareness of breast cancer. I believe that for the most part while their methods I may disagree with, the mainstream breast cancer culture does have good intentions at heart. The major names like Susan B Komen and the Avon Foundation are trying to help and support women in the ways they know how. The do a great job of bringing a lot of awareness to breast cancer and promoting getting your mammograms done regularly. I do not think I am in any place to tell a organization of a foundation that the way they are trying to help those in need is not good enough. I think these foundations in many ways started the movement to shed light on a disease that was once taboo because of the sexualization of women’s breast here in the United States. They have done work to normalize it and make it a common topic of discussion. They have also created a culture of sisterhood. Women who were once isolated can now freely share in the experience with other woman who know what they are going through. I believe that being able to talk freely and openly about this horrible disease and the trails that they are going through as a patient is extremely important. Support groups help people cope and work through all the emotions and adversity that they are dealing with when they feel no one else understands. I would recommend support groups to anyone battling disease as a way of better healing. Where mainstream breast cancer culture falls short is when companies just try to cash in on the demographic that they are tailoring their product to. For many American companies this is the white, middle aged, upper middle class woman. Companies love to make these woman feel better about their purchases by making it more a charitable donation. They play into women’s altruistic tendencies to make the American woman truly feel that by purchasing an item they are helping other women. This is a very popular marketing strategy. Like we saw in the video, another area where mainstream breast cancer culture falls short is only focusing on finding a cure rather than finding an underlying cause to better prevent breast cancer from happening in the first place. In my opinion this does not happen because we already know the cause but we are not willing to fix it. We are seeing a huge spike in breast cancer and cancer in general because of all the cancer causing products we use that companies that are running these breast cancer marketing campaigns are selling. We do not regulate our beauty products or other feminine hygienic products. I am sure these companies are using what is ever cheapest and yields the best results, unfortunately, many of these products are carcinogenic. Companies will not change this because ultimately they are only concerned with their bottom line. Another huge contributing factor is global warming, pollution, and green house gasses, these are all changing our health here on Earth but we will not see any change until our government starts taking environmental issues more seriously.