Breast cancer had been a health issue especially among women despite the geographical differences. It is does not matter if it in developed countries or in developing countries. I think many people aware of breast cancer. This is because known how big the “mainstream” of the mainstream breast cancer culture is. While reading the article by Ley (2009), the topic about corporate involvement and the pink ribbon really intrigue me. This is because it can be both weakness and also strength of this mainstream breast cancer culture.
Having the cooperate involve in this breast cancer awareness actually help to gain more profit which equal to more fund for the breast cancer. There are many fundraising events that conducted to collect funding. We see many events like breast cancer run especially in October and we see many people did participate in the event and help to raise awareness of the breast cancer. However, based on this week film that provided “Pink Ribbon, Inc.”, most of the money raised under the campaign are focuses more on awareness and lifestyle changes instead of primary prevention. We are similar with the phrase “prevent is better than cure”. Therefore, I believe it would be better if the funding is spending on how to prevent instead of how to cure the disease.
When it comes to breast cancer, the color pink will always come to our mind. Breast cancer and pink ribbon had been associates so much that people aware of it. Ley (2009) mention in her article that “The public at large has embraced the symbol, with many concerned citizens attaching them to lapels, backpacks, cars, and other personals belongings”. However, some critics believe that due to the pastel pink color, it is “reeks of feminization and infantilization that belittle women and lead to political complacency” (Ley,2009). Moreover, it is also mention in the articles, it is more focusing on early detection and treatment instead of prevention. Yet again, I still belief that prevent is better than cure.
To compare it with the eco-feminist view, I think they both, eco-feminist and mainstream breast cancer culture, have the same goal. However, the way that they approach thing it different. Both of the side focus on the breast cancer health issue but, when it comes to the mainstream breast cancer culture, they more focus on the cure and treatment of the diseases. As for the eco-feminist, they are more focuses more on environmental issues that lead to breast cancer where they investigate the cause of why a person able to get this disease. Therefore, I think by working together and share the same goal, they might able to fight towards prevention and a cure of this disease.
Ley, B. L. (2009). From pink to green: Disease prevention and the environmental breast cancer movement. New Brunswick, NJ: Rutgers University Press.